THE END
A personal letter from us at Acid Reign. As you may have noticed on our socials, it is with heavy heart, that this will be our final Black Friday sporting the label. Beginning in 2011, we met in a commercial print shop and dreamed to fill a void that (we felt) the Australian market was missing. A $500 dollar investment led to the next 15 years of learning and understanding what it is to run a business. We began producing prints of artworks and symbols relevant to the foundation of our new-born business. As we progressed, our label became more of a statement, a voice for the unspoken, alongside bold design and typography. “Good people disobey bad laws”. With A-R being imagined in our adolescence, we have gradually evolved into maturity, which challenges to resonate with the brand. With everything we have ever released, we are working until the very last second to strive for perfection - to stay ahead of trend - to achieve utmost quality, as our loyal community deserves. We now consider ourselves part of an ever-evolving culture, and look forward to where the next steps lead. Our sincerest gratitude goes to you: our customers, our friends, our community. It never has, nor never will go unnoticed. Thank you. Signing off, Joel and Raimundo. (ACID REIGN).
PROTO SPECIALE - 190
A refined rendition of Classic Italian luxury eyewear. This model bares a sleek silhouette that embodies 1990’s sport frames. Carefully hand-crafted from Italian Mazzucchelli acetate, gloss coated, featuring golden detailing and state of the art ‘Category 3’ CR39 lenses. Built to endure the heat, trackside or beachside. A step back in time, a step above the rest.
GOLDEN ERA LOVE LETTER
Golden Era is a bold reinvention of 'Hollywood Heritage', capturing the cultural shift between the prim 1950s to the rebellious 1960s. Inspired by early textile uniforms and iconic social club style, this release is a handshake connecting past and present — where tradition meets counterculture. Inspired by history — Made for today.
